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Tour of Beijing

Sport for Television recently completed a four year consultancy project in the promotion of the Tour of Beijing as a top level WorldTour 5-day stage race on behalf of the UCI.

Tasks included:

  • establishing management roles within the Beijing-based Organising Committee;
  • associated training;
  • planning routes;
  • providing specifications for all race equipment and associated signage.

Twenty handpicked Sport for Television staff worked alongside twenty ASO Tour de France personnel and an experienced international television crew to aid our Chinese colleagues achieve the safe and spectacular promotion of a UCI WorldTour event from scratch.