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Kellogg's Tour logo
Prudential PruTour logo

Tour of Britain

Sport for Television have promoted 10 Tour of Britain races sponsored by Kellogg’s (8 editions) and Prudential (2 editions).

The Kellogg’s® Tour and the Prutour took in towns cities and villages across England, Scotland and Wales, bringing the spectacle of world-class cycling right to people’s doorsteps.