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  • UCI World Track Cycling Championships in Manchester

    The active cycling ingredient

    An event management company with real depth and experience

  • Tour de Langkawi caravan image

    Events that make you stand out

    We bring you action, excitement and results

  • Tour de Langkawi, Malaysia image

    Communicating your message

    Engaging, entertaining and informing your customers

  • World Track Championships 2000 podium, Manchester

    Complete event control

    Planning, promotion, action, success and value

  • Spectators at the World Track Cycling Championships, Manchester

    The Complete Package


in sports management requires a creative approach backed by rigorous planning, meticulous organisation and hard-won experience. Sport for Television has the vision, expertise and proven track record in each of these key areas.

Sport for Television has been organising cycling events on the road, on the track, for cyclo-cross, and for fun for more than 25 years.

Notable televised successes include stages of the Tour de France in Britain and Ireland, five World Championships in four disciplines, tours of Britain and Ireland, thirteen World Cup races on road and track, and 222 City Centre Cycling events.

Sport for Television’s extensive range of skills and experience continue to be called upon, both in an operational and consultancy capacity, to bring ideas and a dynamic perpective to a wider range of projects in Malaysia, Singapore, China and the USA.

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Our Experience






  • Kellogg's® City Centre Cycling logo

    David Walker

    Marketing Controller, Kellogg’s
    “We were extremely impressed with the Sport for Television organisation and the way they delivered the events. They were very professional and their management was outstanding. …An attention to detail allied to an ability to see the big picture ensured that every event was a success.”
  • UK Stages Le Tour de France logo 1994

    David Knight

    Head of Leisure Services – Project Leader for Le Tour – Portsmouth City Council
    “What an Exceptional day for the City of Portsmouth! …Throughout the whole project we have been distinctly impressed by the meticulous organisation and the total commitment of your company.”
  • Prudential PruTour logo

    Jon Hopkins

    Head of Brand Development, Prudential
    “…there was only one company capable of realising our vision, and that was Sport for Television. …They will deliver a first class event, on time, on budget, on brief.”

    Partner Brands and Organisations

    • Partner logo: Ambrosia
    • Partner logo: A.S.O.
    • Partner logo: BBC
    • Partner logo: British Cycling
    • Partner logo: Carlsberg
    • Partner logo: Coca Cola
    • Partner logo: Cycling Ireland
    • Partner logo: Fáilte Ireland
    • Partner logo: Gaymers
    • Partner logo: Guinness
    • Partner logo: Halfords
    • Partner logo: Jaguar
    • Partner logo: Kellogg's
    • Partner logo: Land Rover
    • Partner logo: McEwan's
    • Partner logo: Michelin
    • Partner logo: Nissan
    • Partner logo: Prudential
    • Partner logo: Scottish Provident
    • Partner logo: Singapore Sports Council
    • Partner logo: Sky
    • Partner logo: Union Cycliste Internationale (UCI)